ABOUT

As Chief of Staff and Head of Business Operations at Walmart Connect, Jenny played a pivotal role in optimizing operations for a workforce of over 3,000+. Working closely with five C-suite executives, Jenny led a dynamic 30+ member team spanning Workforce Management, Ad Policy, Audit & Compliance, Procurement, Intern Programs, and Talent Management. With a keen eye for efficiency and a data-driven approach, Jenny enhanced cross-functional collaboration, streamlined workforce operations, and strengthened talent management strategies.

Under Jenny’s leadership, workforce planning models were refined to improve forecasting, talent acquisition strategies were optimized to reduce time-to-fill, and performance management systems were reimagined to drive retention. Beyond HR operations, Jenny championed the modernization of learning and development programs, boosting employee engagement and fostering a culture of continuous growth. By blending strategic vision with operational expertise, Jenny not only improved day-to-day efficiency but also positioned the organization for long-term scalability and success.

At Essence, Jenny Likansis led the transformation of global business operations for Google, pioneering a proprietary SLA measurement tool that revolutionized decision-making. This innovative solution replaced subjectivity with data-driven precision, optimizing staffing forecasts, refining commission calculations, and enhancing resource allocation. By seamlessly aligning service levels with revenue-driving strategies, Jenny empowered agency leaders to make more transparent and impactful decisions.

Beyond operational efficiencies, Jenny crafted a scalable framework for structuring agency teams, bringing consistency and agility to a dynamic, matrixed environment. With her sharp strategic vision and talent for problem-solving, she not only streamlined processes but also set a new standard for efficiency and collaboration in agency operations.

As Director of Media Operations at 360i (Dentsu), Jenny Likansis played a key role in shaping the agency’s media technology operations during a period of rapid growth. She spearheaded the launch of a new division, optimizing workflows and resource allocation to drive a significant increase in billable hours each quarter. With a keen focus on data-driven decision-making, she elevated digital marketing, programmatic advertising, and performance media strategies, delivering measurable ROI improvements for clients.

Jenny’s expertise extended beyond execution, she seamlessly managed and optimized advertising campaigns across multiple platforms, ensuring peak performance and flawless delivery. Working closely with clients, sales teams, and creative agencies, she aligned campaign objectives with overarching business goals, leveraging data insights to refine targeting strategies and enhance ad effectiveness.

With a strategic mindset and a passion for innovation, Jenny also developed and implemented scalable revenue strategies across programmatic advertising, direct sales, and ad operations. Her ability to fine-tune campaign management, inventory forecasting, and monetization efforts positioned 360i for continued success in an ever-evolving media landscape.

As Senior Manager of Yield Operations at The New York Times, Jenny Likansis led the charge in optimizing digital inventory through sophisticated measurement strategies. With expertise in multi-touch attribution modeling, complex event tracking, and inventory forecasting, she ensured maximum efficiency and revenue potential.

Jenny skillfully managed large budgets while overseeing the seamless migration of teams onto new ad tech systems, minimizing disruption and enhancing operational performance. Her strategic approach extended beyond numbers. She crafted compelling case studies showcasing the impact of vendor partnerships, positioning The New York Times for scalable growth in digital advertising, subscriptions, and marketing programs. With a blend of analytical precision and strategic foresight, she played a pivotal role in shaping the company’s digital revenue evolution.